Conde Nast launches business magazine as it focuses on ‘niche titles’
Condé Nast will launch a new business-focused fashion title in an attempt to tap into new sources of revenue as the journalism industry struggles.
Vogue Business will be a digital-only publication aimed at fashion industry professionals and will operate separate of the iconic fashion magazine, working as a bi-weekly email newsletter.
Condé Nast International said the new title will cover the “market currents, cultural movements, trends and technologies that will impact the fashion industry” and is the first product to emerge from the firm’s “incubator” which develops new products and services for the company.
Condé Nast International said in a statement: “We are constantly evaluating how we work across countries and brands and how we develop our products to expand our global leadership in the fashion, luxury and lifestyle spaces.”
The company said 7,000 industry professionals were involved in beta-testing Vogue Business, including senior executives at some of the world’s biggest fashion brands.
UK ad spend to slow in 2019 “as the clock ticks down” to Brexit
Overall ad spend growth is forecast to slow to 4.6% in 2019 with a no-deal Brexit potentially causing further decline, according to the latest Advertising Association/Warc Expenditure Report.
The latest research found that overall ad spend is expected to slow even if the UK government will secure a withdrawal agreement from the EU that minimises business disruption.
Ad spend in the UK increased 5.1% year-on-year in 2018 to reach £5.6bn with digital advertising spend acting as a key driver having grown by an estimated 13.4% in 2018.
The report also found that total TV spend was flat during the quarter, despite an 11.5% rise in video-on-demand revenue for UK broadcasters, while radio (+5.0%), and out of home (+7.3%) recorded strong growth year-on-year.
Stephen Woodford, Chief Executive of the Advertising Association said: “As the clock ticks down to our departure from the EU, it is crucial the Government provides the certainty we are all seeking in business. We are predicting continued ad spend growth of 4.6% in 2019 and an agreement with the EU that keeps disruption at a minimum and keeps trade and talent flowing will greatly help this growth.”
Marks and Spencer in talks with delivery service Ocado
Marks & Spencer is in talks with delivery company Ocado in an attempt to combat the struggling high-street.
A report in the Mail on Sunday said that grocery delivery is part of M&S chairman Archie Norman’s plan to boost M&S’s sales through technology investment.The discussions are thought to be in the very early stages but the newspaper suggested that M&S would be interested in buying key distribution centres, delivery vans and lorries from Ocado.
For the majority Ocado has become synonymous with Waitrose but the current supply deal between the companies ends next year. Waitrose has in developed Waitrose.com delivery operation in recent years with customers able to order from either Waitrose or Ocado.
NHS Blood and Transplant use live data to encourage regular blood donations
NHS Blood and Transplant (NHSBT) is normalising blood donating with the launch of digital OOH ads that display the walking distance and number of free appointments at the nearest permanent blood donation centres.
The aim of the campaign, which launched today (Monday 28 January), is to discourage reliance on mobile donation centres with first party data from NHSBT to be displayed on ad across a 100 sites in Leeds, Sheffield, London, Liverpool, Birmingham, Gloucester, Bradford and Poole.
The ads, which are created with agencies Clear Channel and 23red,will also display the location of the nearest permanent blood donation centre as well as the number of first-time donors seen there in the past week, and the amount of people booked to give blood.
Ceri Rose, director of marketing and communications at NHS Blood and Transplant, said: “What we love about this campaign is that it tells an emotive story, through the imagery, to connect with specific donor groups that are needed. It also tells people where their nearest centre is and just how easy it is to start donating there on a regular basis.
“Our hope is that people start the New Year with good intentions and they will be inspired to register as new blood donors. For our amazing existing blood donors, it will remind them to support their local donor centre by highlighting available appointments to donate.”
The ads feature photographs of a diverse range of real blood recipients including of a black man and women to try to inspire much-needed black donors for sickle cell disease.
Sainsbury’s Tu helps women find the right bra with London pop-up
Tu, the Sainsbury’s clothing brand, is creating an underwear pop-up to help women find the right bra as part of a new campaign to normalise breasts.
The ‘All Boobs Welcome’ campaign, is beginning with a a 5-day pop-up shop in London’s Covent Garden which will feature workshops and discussions as well as bra fittings.
The shop, which will run from 6 – 10 of February, and will aim to encourage body positivity through creative workshops after Tu found that 58% of women wish their boobs were different. The campaign forms part of Tu’s overarching ‘Be You’ purpose which wants to make women of all sizes feel comfortable in their own skin.
Helen McGrath, Sainsbury’s head of campaign management, said: “Our research shows that 71% of women feel that advertising presents an unrealistic view of women’s
bodies. This February, we want to readdress the balance, with powerful visuals and messaging to inspire confidence and encourage women to embrace their bodies just the way they are.
So, as the brand that stands for Be You, when it comes to communicating about bras, we’re going to celebrate the normality of the nation’s knockers. No matter what we call them, no matter what size or shape they are, at Tu all boobs are welcome”
Tickets for the workshops will be priced at £6 with all proceeds going to Sainsbury’s charity partner, Solace Women’s Aid, and customers taking part in the workshops will also receive a £10 voucher.
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