As a social media manager, it’s not all memes and fluffy kittens.
You have marketing goals, too. And while some days are a stroll in the park, others feel like you’re going around in circles and can’t get any traction whatsoever.
Head. Wall. Bang!
Don’t despair, dear marketer, because we’ve got just the tonic to get you back on track. After much headbanging, we have 11 social media experiments you can try.
But before you dive in, there’s a couple of warnings to heed:
- Don’t try everything on the list at once. Read through and pick out a few that look promising for your situation. Then make a plan of how and when you’ll implement them.
- Take stock of your current position. Trying new things and experimenting is fine, but unless you have a benchmark, how will you know if you’ve improved?
Each social media experiment below will need its own measure. For example, if you want to increase your engagement on Instagram, you need to know what your current levels are and what your goal is.