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Marketing Week

Tesco, British Army, Uber: Everything that matters this morning

By March 25, 2019No Comments

Tesco trials plastic-free fruit and veg

Tesco is trialling removing plastic from a number of fruit and vegetable items in an effort to cut down on packaging waste.

Starting today, the trial will run for one month at two of its Extra stores in Watford and Swindon.

Plastic packaging will be removed from 45 items including apples, mushrooms, bananas and avocados, where loose alternatives are available.

“We hope this trial proves popular with customers,” says Sarah Bradbury, director of quality at Tesco. “We’ll be keeping a close eye on the results, including any impact on food waste.”

READ MORE: Tesco begins plastic-free trial for selection of fruit and veg

British Army ads planned to target ‘January blues’

The British Army’s ‘Snowflake’ recruitment campaign has been accused of targeting young people during a time when they were more likely to feel emotionally low.

According to the Guardian, which has seen a briefing document, social media promotion of the campaign was organised to coincide with TV ads shown on one of the bleakest weekends of the year.

“Social should be synced with the biggest TV shows that we are launching in and should account for unweights during the launch weekend, especially on the Saturday and Sunday 5th and 6th of Jan, when the ‘January blues’ are settling in”.

Charlotte Cooper, UK research and campaign officer at Child Soldiers International says this is “another example of how the army tries to exploit young people’s emotional vulnerability to drive recruitment, instead of encouraging a fully informed, mature and rational decision over a potentially life-changing commitment.

“The snowflake campaign tried to present a new side to the army, but this advertising brief shows the same old story: young people with the fewest options being mis-sold a one-sided view of military life as the magic ticket to a better life.”

READ MORE: Army ads accused of targeting youngsters during ‘January blues’

Uber to buy Dubai-based rival

Uber is set to acquire Dubai-based ride-sharing taxi company Careem in a deal worth $3.1bn.

According to sources close to the matter, Uber will pay $1.4bn in cash and $1.7bn in convertible notes for Careem, which will be convertible into Uber shares priced at $55 per share.

The news comes as Uber prepares to make its IPO this month. The 10-year-old company was most recently valued at $76bn in the private market and is seeking a valuation of up to $120bn.

Uber spokesman Matt Kallman has declined to comment on the acquisition of Careem.

READ MORE: Uber to Seal $3.1 Billion Deal to Buy Careem This Week

Simply Be launches ‘Unretouched’ Spring campaign

Online retailer Simply Be has unveiled its 2019 Spring campaign which looks to “champion” body acceptance and encourage women to not let their shape or size define them

The campaign shows three models – including a power lifter, dance teacher and new mum – living the moments, hobbies and talents that changed their relationships with their bodies, with Simply Be claiming it has been “completely unretouched”.

“We’ve created a campaign that simply celebrates women for whatever it is that makes them, them! Hopefully by showing our girls unretouched and embracing opportunities regardless of their size or shape, we’ll inspire other people to be their true selves,” says Ralph Tucker, chief product and supply officer at parent company N Brown group.

“Fashion shouldn’t shame our shape or size, it should empower us… so we’re encouraging all women to use their style to champion their individuality whilst showing that curves really don’t mean compromise.”

The campaign will run for four weeks and include TV, digital and print adverts, including slots during Hollyoaks and Made in Chelsea.

Majestic Wine to close stores and rebrand

Majestic Wine is closing stores and renaming itself Naked Wine, the brand it bought in 2015.

The wine retailer will begin trading under the new name in June, which is when it will announce a “transformation plan” which will likely result in a number of store closures and job losses.

Rowan Gormley, group chief executive, says: “It is clear that Naked Wines has the potential for strong sustainable growth, and we will deliver the best results for our shareholders, customers, people and suppliers by focusing all our energies on delivering that potential.

“Where we have no choice but to close stores we will aim to minimise job losses by migration into Naked.”

The post Tesco, British Army, Uber: Everything that matters this morning appeared first on Marketing Week.

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