Creating a social media strategy for you or your client comprises many parts, including which social media channels to use. After all, you want to get the best possible return for your posts.
So how do you decide which channels are best-suited?
Do you go for the largest and most well-established favourites like Facebook? Or do you opt for an up-and-coming network that has less competition?
In this article, you’ll discover which social media channels exist and which types of content tend to perform best on each channel.
Plus, we have a bonus quick guide to help you decide which channels are best suited to your needs.